Used Car: The Market for Lemons
Well, there are actually good reasons to think that this declaration has got a band of fact after all!
With this paper, George utilized the phrase Lemons to denote used automobiles of quality that is poor (Lemon is really an American slang utilized to stand for a poor automobile), and the phrase Peaches to denote utilized cards of quality that is good.
This particular distinction in information and knowledge with respect to the quality of the automobiles has implications that are huge with respect to the rates of the automobiles and what sort of automobiles get transacted.
But because the customer is not able to determine the quality of the automobile, he’ll therefore be reluctant to spend the total price tag commanded by the seller who’s promoting the Peach, and can wind up having to pay somewhere lower compared to the fair cost as opposed to the Peach commands.
Allow me to illustrate this buyer seller dynamic utilizing a brief example.
Consider if you’re a customer of a used automobile. You met Patrick who needs to offer you the Peach of his. Because Patrick understands he’s promoting a Peach, he is going to demand a high price tag (let’s believe 1dolar1 20,000) to market off the car of his. But since you, the customer, is actually not able to determine whether this automobile is actually a Peach, you’re therefore not prepared to take the danger of paying him the excessive cost of 1dolar1 20,000 to purchase the automobile.
But if Patrick understands he’s promoting a Lemon, he is going to be prepared to part with the car of his for 1dolar1 10,000.
Therefore, the used automobile industry has damaged because no proprietors of Peaches will need to market their high quality automobiles in case they understand which on average, they’ll get a fee that’s lower compared to what their Peaches justify. Though owners of Lemons will happily market the cars of theirs because on average, they are going to receive a greater rate than what their great quality automobiles are able to command.
Back to the statement given to you in the launch of this post, “The used automobile market has just low quality automobiles for sale!” On average, as well as in common, this declaration is true, at least according to the paper authored by George Akerlof.